REIMAGINED
A logo for a programme
that reimagines education.
REIMAGINED set out to rethink secondary education for the post-Covid era — linking social-emotional learning with the arts, so students don't just learn to know, but learn to be, to do and to live together.
The ask was deceptively small: a single logo, "friendly but not childish, looking to the future." We treated it as a brand strategy question first, and a design one second.
We didn't draw a logo.
We grew one.
The mark had to hold a whole philosophy in one shape. So we started from the idea, not the icon — and let the geometry build itself, facet by facet.
One mark became
a whole language.
From the gem we built the full toolkit the programme needed to speak across schools and countries — roll-up banners, posters, brochures, web sliders and a social-media system. All shipped as editable templates — the kind of brand & design system we build end to end.
A brand built to travel
across classrooms.
Co-funded by Erasmus+ · monitored by IKY
Implemented across Greece, Italy, Finland and Hungary with ActionAid, the Institute of Educational Policy, Oxfam Italia, the University of Jyväskylä and partners — one visual identity holding it all together.