Custom theme
Written for Pits only. Boarding passes, sea charts and route maps live in its code, not in a builder.
Case study · Web Design & Development · February 2025
Pits Experiences
Two brothers have been taking people out on the waters of Milos since 2012. We designed and built their website around what they actually sell: a day at sea.
The brief
Sell the day, not the boat.
- 01Make choosing easyNine tours, four boats, half or full day. Visitors should find their trip at a glance, not in a maze of pages.
- 02Feel like MilosWhite cliffs, sea caves, turquoise coves. The site should feel like the island before anyone steps on a boat.
- 03Be found on the islandPeople search from a phone, often already on the island. The site has to be there, and fast.
- 04Book without frictionKeep Bokun for bookings and payments, and build every page so it leads there.
The approach
Built from zero.
Nothing it doesn’t need.
SEO built in
Titles, schema, sitemap and breadcrumbs from our own SEO layer, with a Google preview right in the editor.
Leads & consent, in-house
Every request lands in the dashboard, every email is logged, and the cookie banner actually asks first.
Booking that stays
Bokun still takes the bookings. We built each tour page around it, so it loads only when needed and never pushes the page around.
We gave the site the island’s own language: coordinates, boarding passes and sea charts. Every page reads like a day on the water.
The site
Four pages, one island.
The design
Every page, a day at sea.
Nine tours, four boats, one island. We designed around how people really choose a trip: where to, on which boat, for how long.
Tours
Every tour is a boarding pass
Where you leave from, where you’re going, on which boat, for how long and for how much. One glance, no clicking around.
Tour pages
A route on every tour
The stops are read from the tour’s own text and drawn on the map. Nothing extra to fill in.
Contact
Now in Milos
Before you write, the page shows the island right now: time, air, wind and sea. Live, right here too.
Time--:--Athens
Air—Paleochori
Wind—
Sea—
Live data · Open-Meteo
Blog
A logbook, not a blog
Each article becomes an entry with its own coordinates. The table of contents and the place cards build themselves from the text.
Plan your tour
Draw your own day
Pick the stops and the site tells you how long the day will be and which tour it’s closest to. Try it.
Your routePaleochori → Sykia → Kleftiko → backHalf day · like our Kleftiko & Sykia tour
Privacy
A cookie banner that means it
“Reject all” looks exactly like “Accept all”. Until someone chooses, not a single request goes to Google or Meta.
Cookies on this site
We use analytics to see what people read and marketing cookies to measure ads. Your call.
Requests to Google & Meta so far: 0
A menu that sells
Nine tours grouped into five routes, each with its boats, hours and prices, right in the main menu.
Four boats, side by side
Who drives, how many guests, license or not, from what price. The fleet page answers before anyone asks.
Requests with a receipt
Send a request and you get a boarding pass back, stamped “Request received”.
SEO, built in
Found by people
already on the island.
No SEO plugin. The theme tells Google what each page is: a trip, with a route, a departure point and answers to the usual questions.
Trip + FAQ
kleftiko boat tour milos
Pits Experiencespitsexperiences.gr › book › kleftiko-sykia
Kleftiko & Sykia Full-Day Private Boat Tour | Pits Experiences
Sail from Paleochori to the sea caves of Kleftiko and Sykia on the Protagon 25, with swim stops along the south coast. From 1,700 € per charter.
What time do the tours leave?
At 09:00 or 15:00, from the beach at Paleochori.
How can I pay?
Online when you book, with Google Pay, Mastercard, Visa or Klarna.
Can we plan our own route?
Yes. Pick your stops on the planner and the captains reply with a proposal.
- Every tour, a trip Google understandsRoute, stops, departure point and duration, described on every tour page.
- A local business, on the mapWho they are, where they leave from and how to reach them, on every page.
- A clear structureOne heading per page, breadcrumbs everywhere and a sitemap that keeps itself tidy.
- Photos that rankEvery photo named, titled and described, served in WebP.
- Easy for the clientA Google preview inside the editor. Leave the fields empty and the site writes them itself.
Results
Light by design.
Measured on the live site, October 2026.
110 KB
of HTML for the whole homepage.
9
style and script files on the homepage, nothing more.
100%
of the site’s own photos in WebP, named and described.
0
requests to Google or Meta before the visitor says yes.
Behind the scenes
Photos with names
Every image titled and described by looking at it, not in bulk.
Booking that never jumps
Bokun loads only as you reach it, with its space held in advance.
Uploads that fix themselves
New JPG and PNG photos become WebP the moment they are uploaded.
Requests the client owns
Every form lands in an inbox in the dashboard, with a log of every email the site sends.
Locked down
Public sign-ups, XML-RPC and the code editor off by default.
Each page carries its own weight
Tours load tour styles, the blog loads blog styles. Nothing else.
Mobile first
Booked from a sunbed.
Most visitors are already on the island, with a phone in one hand.
- Checked at four screen sizes, down to 390 px, with zero sideways scroll
- A booking bar that steps aside when the checkout appears
- Maps that let the page scroll, with pinch to zoom
- WhatsApp in one tap, with the message already written