ITSD
A consultancy with Big4 pedigree, delivery inside Greece's systemic banks, and no website. Nothing was verifiable. We built the proof.
ITSD existed everywhere except the internet.
The reputation was real. The delivery record inside two of Greece's systemic banks was real. The Big4 background was real. None of it was verifiable. In a market where the ticket is high and the sales cycle is long, a CIO who hears your name in a referral needs somewhere to land. There was nowhere to land.
Four problems. None of them
were design problems.
EY and PwC on the CVs. Delivery inside Alpha Bank, NBG and Eurobank. Invisible to anyone who went looking. Trust that only exists in a room does not scale.
Project management. Digital transformation. AI adoption. The same words as every global integrator and every freelance profile. The real differentiator, a named leadership philosophy, does not survive a bullet list.
Nineteen independent senior professionals have to read as one company. Structured badly, a partner network says "they have no team" instead of "they scale to the job".
Shown as a menu, a visitor picks one item and leaves. The commercial value of ITSD is that hiring, training and delivering are one continuous route. The site had to sell the route.
The answer was sitting
in the logo brief.
We asked what it should feel like. The answer came back: an inverted pyramid, something moving upward, gradient blue. That was not a styling note. That was the entire company. Servant leadership means the leader stands underneath and holds things up, not on top and gives orders. That is, literally, an inverted pyramid.
One shape.
Said four times.
Once we had it, we stopped decorating and started repeating. The same geometric argument runs through the mark, the philosophy page, the direction of every gradient and the shape of the services section. Nobody notices it consciously. Everybody feels the coherence.
A layered symbol built on the inverted form, drawn from zero. There was no prior logo.
#2563EB to #0EA5E9. Deep to bright, always travelling upward. Direction as meaning, not taste.
The pyramid returns full size, animated, with flowing dots running base to tip. The argument, shown.
Four phases that climb rather than sit side by side. The menu became a staircase.
We sold the route,
not the menu.
Hire, Train, Deliver, Additional. Presented as four products they compete. Presented as four phases they compound. Open them.
Finding the person is the entry point, not the product. Permanent, contract, RPO and global placement, all feeding the same downstream capability. The hardest thing to prove here is depth, so we stopped claiming it and started mapping it.
Certification tracks and AI adoption programmes. Built around a role selector: pick who you are, then toggle what you want to become. The gap between the two bars is the pitch, and the visitor draws it themselves.
The phase where a consultancy is judged. So instead of promises we showed objects: a tilted stack of the five artefacts a client actually receives, opening on hover. "What exactly do I get" answered with nouns.
The vaguest category in the model: legal, forensics, expert witness, creative. Things with no obvious relationship to each other. We gave them a centre of gravity instead of a list.
Nothing here
is a screenshot.
Every component below is the real thing, rebuilt live inside this page. Same technique, same zero-library approach as the site itself. The aurora field behind the hero has been running since you landed. Touch things.
Thirteen principles nobody would read as a list. On the homepage they run as a snake that changes direction three times, so the eye follows a route. On /philosophy they become a sphere you rotate yourself, which is the philosophy performing itself.
Receptive to what is said and what is left unsaid, before deciding anything.
Recruitment is the service that sounds most like a commodity. So we stopped describing it and started indexing it. Six industries, five roles, one sticky panel. Pre-opened on Banking × Tech Lead, which is not a random default: banking is the client's strongest proof.
| Project Manager | Business Analyst | Tech Lead | QA | AI Transf. |
|---|
Legal for IT, expert witness, forensics, creative. Four things with nothing in common except one thing: they all orbit the client's project. So we built a solar system, put the project in the middle, and let the unrelated stay unrelated. Hover to hold the orbits still.
project
Digital & Creative is the only service where the deliverable is taste. Presenting it in the same corporate blue as everything else would refute it on sight. So the palette flips: pink and amber, flowing bands, sparkles, paint bursts on click. Press the button.
Currently in house style: deep navy, blue to cyan, enterprise composure. Correct for the other five services. Wrong for this one.
Built once,
stretched everywhere.
One typeface. Six colours that matter. One easing curve. The same language later survived six service pages, nineteen partner profiles, an Instagram carousel and a set of 85×200cm roll-up banners without a single exception being carved out.
What we killed,
and why.
The site did not arrive on the first attempt, and pretending otherwise would be the least useful thing a case study can do.
The most tired cliché in tech web design. The aurora field costs the same to build and belongs to nobody else.
The first draft opened in Greek. The audience is enterprise and increasingly international. The whole site turned English.
All five rejected in one pass. None had a breadcrumb, one broke the light-hero pattern, one introduced a monospace face that exists nowhere else on the site. Rebuilt from zero as the deliverables stack.
It compressed thirteen principles into five, and a circle tells no story of progression. The pyramid it replaced was not thrown away, it came back as a full section with room to explain itself.
A genuinely nice admin panel for reordering client logos. Also per-browser, so no visitor would ever see the changes. Deleted in favour of a hand-kept list.
Built, then removed. The footer already converts. Two calls to action stacked on top of each other is one call to action.
Mega menu, compact dropdown, hybrid split. All correct, all predictable. We shipped a cinematic phase theatre instead, on its fourth theme.
The numbers we
can actually stand behind.
and built
each with its own OG card
trusted-by carousel
all custom code
or animation libraries
or purchased blocks
zero render blocking
the entire system
Read this before you read those
These are scope numbers, not performance numbers. The site is recent and we do not publish traffic, ranking or conversion figures we have not been given and cannot verify. When ITSD shares its analytics, this section will change and it will say so. An agency that invents a percentage to fill a gap will invent one about your project too.
Got something
nobody can see yet?
That is usually the interesting part. Bring us the thing that is hard to explain.