Custom theme
A WordPress theme designed and written for this company only. No page builder, no plugins, nothing to slow it down.
Case study · Web Development
A renovation company from Thessaloniki needed a website as solid as its work. We rebuilt it from zero as a custom WordPress theme, with our own SEO built in and not a single plugin. The result scores at the very top of Google PageSpeed.
The challenge
Great work. A site that didn’t show it.
- 01Eight plugins deepA page builder, six add-ons and an SEO plugin, just to draw a handful of pages. Heavy on mobile, where most visitors arrive.
- 02A typeface without GreekThe brand font had no Greek characters, so every Greek word quietly fell back to a different font.
- 03Hard to trustServices, process and answers to common questions were scattered, and one service page carried another one’s text.
- 04Invisible to searchPhotos named by camera numbers, nothing to help Google understand the business, and a media library full of unused files.
Plugins on the siteEvery one of them, gone.
8
- Page builder
- Pro add-on
- Widget kit
- Dynamic content
- Theme builder
- Elements pack
- Blocks pack
- SEO plugin
The approach
Built from zero.
Nothing it doesn’t need.
SEO built in
Our own SEO, part of the theme itself: every page described for Google, every photo named and labelled.
Content that sells
A page per service, a company section with “How we work” and an FAQ that answers before people call.
Privacy by design
Own cookie banner, no third-party trackers and simple visitor stats right inside the dashboard.
We kept the look people already trusted and rebuilt everything underneath. Same black and teal. A whole new engine.
- Website
Drag-and-drop page builder- Custom WordPress themeDesigned and built for this business only
- Plugins
Eight, each with its own updates- NoneNothing to update, nothing to break
- SEO
Default plugin settings- Our own, built inEvery ranking signal from the old site carried over
- Typeface
No Greek letters- CommissionerFull Greek, served from the client’s own server
- Contact form
A builder widget- Built into the siteWith spam protection that visitors never see
- Visitor stats
None- Right in the dashboardWhere visitors come from, anonymously
SEO, built in
Found by the people
who are looking.
No SEO plugin. The theme describes every page to Google by itself, so the company shows up with answers, not just a link.
Rich result
ανακαίνιση κατοικίας θεσσαλονίκη
AK-Kataskevastikiak-kataskevastiki.gr › ypiresies
Ολική Ανακαίνιση Κατοικιών στη Θεσσαλονίκη | AK-Kataskevastiki
Ολοκληρωμένες λύσεις ανακαίνισης για κάθε τύπο κατοικίας, από τη μελέτη μέχρι την παράδοση με το «κλειδί στο χέρι».
Πόσο διαρκεί μια ολική ανακαίνιση;
Συνήθως, μια πλήρης ανακαίνιση κατοικίας κυμαίνεται από 4 έως 8 εβδομάδες.
Μπορώ να επιλέξω δικά μου υλικά;
Φυσικά. Μπορείτε να μας υποδείξετε τα υλικά που επιθυμείτε ή να επιλέξετε από τις προτάσεις μας.
Πρέπει να φύγω από το σπίτι μου;
Σε ριζικές παρεμβάσεις η παραμονή δεν είναι πρακτική. Το συζητάμε πάντα μαζί σας.
- Answers right in searchEvery service page brings its questions and answers into Google, before anyone even clicks.
- A business Google understandsWho the company is, where it works and what it offers, described on every page.
- Photos that rankEvery photo renamed with real search words and labelled, with the old addresses still working.
- Nothing lost in the moveTitles and descriptions from the old site carried over on day one.
- Easy for the clientTwo simple fields on every page. Leave them empty and the site writes them itself.
Design language
Blueprints, not decoration.
We kept the brand’s black and teal and borrowed the language of the trade: technical drawings, dimension lines and concentric rings, all moving quietly as you scroll.
Black#000000
Teal#00A4AD
Teal light#91EEF3
Mist#F3F6F6
Typeface · Commissioner
Αα Bb
Με έμφαση στη λεπτομέρεια. Με αγάπη στο αποτέλεσμα.
Rings & a bouncing ball
A small, playful anchor that follows the scroll.
Technical drawing
Dimension lines that draw themselves into place.
Μπάνιο · Κουζίνα · Ολική ανακαίνιση · Μπάνιο · Κουζίνα · Ολική ανακαίνιση ·
Expanding showcase
A full-bleed project image that grows with a running ticker.
Mobile first
Designed for the phone in your hand.
That’s where people look for a contractor, often from the room they want to renovate.
- One tap to call, from every page
- A contact form that fits any screen
- Photos sized for each screen
- Motion that respects reduced-motion settings
Results
Top marks from Google.
Measured with Google PageSpeed Insights right after launch.
99
95
100
100
- First Contentful Paint
- 1.1 s
- Largest Contentful Paint
- 1.6 s
- Total Blocking Time
- 10 ms
- Layout Shift
- 0
- Speed Index
- 2.7 s
Google PageSpeed Insights · 19 Oct 2026
0
plugins. Every feature lives in the theme, so there is nothing to update or break.
0
third-party requests. Fonts, photos and everything else come from the client’s own server.
9
files to load the whole homepage, measured right after launch.
Why it’s this fast
Lighter than one photo
The whole design of the site weighs less than a single photo on it.
Nothing from outside
No outside services to wait for. Everything comes from one place.
The big picture first
The main photo is the first thing the browser fetches, so the page looks ready almost instantly.
Photos that load smoothly
Every photo re-saved to appear sharp while it is still loading.
Remembered by the browser
On a second visit almost nothing needs to download again.
Text that never jumps
Every element knows its place before it loads. Zero layout shift.
Launch
A launch worth sharing.
We announced the new site with a carousel, a story and an animated reel, with motion and sound designed in-house.
UX / UI designCustom WordPress themeSEOMotion designSound designSocial media
Ready for a website that works this hard?
Tell us about your business. We’ll show you what it could look like.
Start a project